Marketing

The schedule for forthcoming releases is co-ordinated and published by the Film Distributors Associaion. A distributor will assess this schedule to identify a Friday release date where there are only a few films scheduled for rerlease.
P & A

• The costs of theatrical distribution , met by local distributors , are often referred to as 'P&A' or prints and Advertising.
• P&A are the nuts and bolts of marketing and distributing films into cinemas , the tools used by the distributor to create a public interest for its film.
• P&A also represent the bulk of the distributor's investment.

Caane ( film festival in France )  

 This is 'ATONEMENT' which is an Independent Film'.

The design and printing of posters and other promotional artwork : The cinema poster in the UK this means the standard 30" x 40" 'quad' format is still the corner stone of theatrical release campaigns. distributors will also consider other poster campaigns , ranging from underground and advertising to billboards.

Advertising campaign - locations , and size and frequency .

• For mainstream films , scale and high visibility is the key.
• In order to extend the reach of advertising and develop more effective communication with audiences at low cost. Distributors are looking increasingly to 'viral marketing' - different forms of electronic.