Marketing

Word of mouth is the most successful form of marketing . If anyone was to tell their friends about a film they watched before the actual release date , then people would collectively aspire to watch these films after their friends and family's response.
There are many forms of marketing :
With dozens of film posters in the cinema , distributors have to work hard to make their film stand out.
a poster is released for every release. A teaser poster has to be  produced before the release , to enhance the audience's appetite. Distributors also provide space for other display materials in the cinema foyers . For example , cardboard standees ,  banners , window clings etc.

This is an example of a film poster












Trailers is also used as the marketing process. Exhibitors select the trailers to be shown , that are appropriate to the feature- film. These teasers seem to be at least 30-90 seconds.


Most films have their own website , so the internet is a huge part of marketing a film . But as people can write reports about films on the internet , they can steer people away from the film , as much as they can grab their interest to go watch it.
Film clubs have been set up to inspire young people to get creative.
many films use merchandise attached to the film , to promote its publicity . For example , ring tones , books , clothing and screen savers etc are used to generate excitement.
Premiers and festivals have been successful in glamorising films and having a wide appeal to its audience !